Search Engine Optimisation

Search Engine Optimisation

SEOWhat's the point of having a great site if nobody knows it's there?

Comtec Media have proven expertise in search engine-friendly website design and Search Engine Optimisation (SEO) services. Once you have your website you want people to find you, when they are searching for your product or services. Comtec Media know how to produce results. We help our clients select the appropriate mechanisms for engaging their customers - and then execute effectively.

Why is it important, what can it do for your company?

With 95% of businesses and domestic users now looking for products and services of need online it is the most effective way to be found. With costs far lower than traditional methods, SEO is also provides a much larger return on investment. With SEO you’re found when the user requires the service rather than gambling on the possible customer coming across your advert.

What are the options available?

There are two main options available, ‘organic SEO’ and ‘paid listings’. PPC campaigns such as Google’s Adwords service can achieve results almost instantly and help target specific campaigns or products etc. However once you stop paying or ‘bidding’ your website will disappear altogether. The purpose of organic optimisation is to achieve longterm high ranking listings in the natural/static section of the search results and allows an unlimited number of clicks at no further cost.

What is Organic SEO, what are the benefits?

This is the natural/static area of search engine results, displayed down the left/centre of the page. These results are determined by how important the search engine views a website page for this search. For example if a user were to search the term ‘polo club’ in, there are 24,100,000 results to be sorted and the average user will not go beyond the first page and 80% of those users will click on an organic listing. Comtec Media will get you first page.

A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

Contact the team to find out more about how Comtec Media can help you realise your goals through an SEO programme tailored to fit your budget.