Website reviews

Website reviews

Why our reviews are unique

Most marketing companies currently only offer set products and services like PPC campaigns or SEO but we base the review around your needs long and short term looking at all aspects of your business including resources, objectives and constraints.

Starter

  • Basic 360° review
  • Analytics review
  • 1 hour consultancy
  • 15 insights*

For only £199

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Advanced

  • 360° review
  • Business review
  • Analytics review
  • 2 hours consultancy
  • 40+ insights*

For only £659

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Professional

  • 360° review
  • Business review
  • Analytics review
  • Competitor analysis
  • 4 hours consultancy
  • Up to 100 insights*

For only £1,499

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*Up to this number of recommendations may be provided, the number depends on your business circumstances.

Benefits

What are the benefits of undertaking a small business website review?

  • Help to increase sales or conversions
  • Create an online strategy to grow your business
  • Identify areas of strengths and weaknesses in your business
  • Better understand your competition and the competitive environment
  • Help develop your products or services
  • Develop your brand across all your marketing channels

Review content

What do you get in your review?

  • 360° review

    The 360° review is designed to look at all areas of your website from Search Engine Optimisation, Social Media Marketing to Performance.

    Here are some of the areas included:

    • Application development
    • Application integration
    • Analytics
    • Branding and proposition
    • Design and usability
    • Marketing campaign ideas
    • Marketing emails
    • Merchandising
    • Product development
    • Social media marketing (SMM)
    • Search engine marketing (SEM)
    • Search engine optimisation (SEO)
    • Website content
    • Website performance

    We can tailor any review to your needs and can include more in-depth reviews.
    For tailored reviews, click here to email us for pricing.

  • Analytics review

    This will be a high level review of the following information in order to make better informed recommendations to grow your business and reach your goals.

    The review covers the following areas:

    • Conversion rate influencers such as marketing campaigns, seasonality and so on
    • Referral sources, keywords, bounce rates, time on pages and other metrics
    • Conversion and abandonment rates
    • Success or failure of previously run campaigns
    • Identify long term trends
  • Business review

    The business review is a series of questions to give us more insight into your business in order to be better informed in our recommendations.

    The review covers the following areas:

    • Sales
    • Customers
    • Resources
    • Products and services
    • Constraints
    • Infrastructure
    • Data and content
    • Organisational culture
    • Market and competition
    • Value proposition
    • Regularity requirements
    • Logistics
    • Success metrics and KPIs
    • Operational challenges
  • Competitor analysis

    The competitor analysis review helps to identify threats and possible opportunities to compete in your market.

    The review covers the following areas:

    • Direct competitor list
    • Competitor backgrounds and history
    • High level competitor metrics such as traffic and ad spend
    • Market size and competition market share
    • Strengths, weaknesses, opportunities and threats comparison

Frequently asked questions

What is the reason you undertake a Business Review?
There are 2 aspects of achieving a profitable business 1). Selling products and services, 2). Improving internal systems and processes to reduce ongoing costs. We look at the business as a whole in order to understand your overall requirements but also see if there are opportunities to improve or develop your products and services. An example of this could be that you are spending too much time on having someone undertake your Social Media marketing so a possible solution could be to use a Marketing Automation tool.

Why is Competitor Analysis important?
Competitor Analysis is important to understand where you are in relation to the rest of your industry, understand possible threats to your business and assess where there are opportunities to develop your product or service. For example if you specialise in selling as specific product or product range you want to know if a competitor has started to sell it as well at a lower price and is spending a lot of money on marketing.

What types of insights do you provide?
Our aim is to provide insights that can be immediately implemented so that you can start to see changes from day one for example what you should change your keywords to for a PPC campaign or in your Meta Data. There are some insights that we give that may be more focused around strategy for example creating a new product or marketing in a new channel – we don’t necessarily specific the content but the approach more. We are also happy to work with our clients in fleshing out strategies into operational realities when and where requested.

What are the alternatives to this service?
The only alternative to this service is for you to spend time undertaking all of these tasks or getting different consultants to undertake specialised areas. We have seen that most services offered only focus on the obvious marketing methods and that only looks at part of the picture and not always within the context of different marketing methods or channels.

What are the costs involved and are there any hidden costs?
Our service is designed to give you a snapshot of you business so we only charge a one off fee to undertake the review. You can decide how you would like to implement changes, we can help in some areas but the decision is purely up to you. We recommend regular reviews as this is best practice however this is dependent on your needs and requirements.